heineken experience in amsterdam

Heineken Experience - a must visit museum in Amsterdam for beer lovers and food enthusiasts!

If you're a fan of beer, then the Heineken Experience in Amsterdam should be at the top of your list of must-visit attractions and things to do in Amsterdam! This interactive, semi-guided tour takes visitors through the historic brewery and provides an in-depth look at the famous Heineken brewing process. From the history of the brand to a fully immersive light show, this is an experience that beer enthusiasts won't want to miss.

Located in the heart of Amsterdam, the Heineken brewery has been producing world-renowned beer since 1867. Today, the brewery has been transformed into a fun and educational experience for visitors. As you tour the historic brewing rooms, you'll get up close and personal with authentic 18th-century wooden and copper machinery. And, with interactive games from the brand's global sponsors, like Formula 1, UEFA Champions League, and the Rugby World Cup, there's something for everyone.

Heineken Experience is free with IAmsterdam Card!

Heineken Beer Brewery in AmsterdamHeineken Beer Brewery in Amsterdam

One of the highlights of the Heineken Experience is the chance to learn exactly what goes into each bottle of Heineken beer. With just four all-natural ingredients, you'll taste, touch, and smell the key elements individually, and then together, to understand the science behind this famous brew.

To top off your visit, there's a beer-tasting session during the tour, followed by two more free beers at the atmospheric bar at the end of the experience. You'll come away not only understanding, but also speaking the international language of Pilsner.

Don't miss your chance to discover the world of Heineken and learn about the iconic brewing process. Book your visit today and get ready to arrive thirsty for the Heineken Experience!

useful tips for visitors

Arrive Thirsty: The Heineken Experience is all about beer, so make sure to come with a thirst for knowledge and a taste for beer. Be prepared to taste and sample Heineken beer at various points throughout the tour.

Download the Heineken Experience app before your visit to get the most out of your experience. It provides extra audio content, maps, and information to enhance your visit.

Get Hands-On: This museum is not just about observing, it’s about experiencing. Take advantage of the interactive exhibits and hands-on games that showcase the history and brewing process of Heineken beer.

Wear Comfortable Shoes: The Heineken Experience is a multi-floor museum, so make sure to wear comfortable shoes as you will be walking and exploring a lot.

Plan Your Visit: The Heineken Experience can get quite crowded, so make sure to plan your visit in advance to avoid long lines and wait times. Consider visiting during off-peak hours for a more relaxed experience.

Location and opening hours

How to get to Heineken Experience using public transport? To get to Heineken Brewery, take tram 16, 24 or 25 from the Centraal Station. Get off at Weteringcircuit. Read more about using Amsterdam public transport here. 

Heineken Experience is open daily from 10:30 am until 7.30 pm, on Fridays and Saturdays till 9pm.

tours that include heineken experience

Other Amsterdam Museums

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